Skycast Solar sales lead generator
The solar sales lead generator that runs under your brand
Skycast is a solar sales lead generator for Australian solar installers. It puts a solar and battery quote calculator on your own domain, runs Google and Meta ads to it, and sends every enquiry straight to your inbox or CRM. One installer per service area, built and managed by Maker Street Studios (MKRST).
What is a solar sales lead generator?
A solar sales lead generator is any system that turns homeowners interested in solar or batteries into enquiries an installer can quote. The term covers shared lead marketplaces, exclusive pay-per-lead services, outbound call centres, and installer-owned systems like Skycast.
The differences that matter to an installer are who else receives the lead, how the homeowner arrived, and who keeps the data once the enquiry lands. A lead sold to four installers starts a price war. A lead from a cold call starts defensive. A lead who has already priced a system on your website starts warm.
Skycast sits in the last group. The homeowner never sees a third-party brand. They use your calculator, on your domain, and the enquiry goes to you alone.
How does Skycast compare with other ways to get solar leads?
Skycast differs from lead marketplaces in three ways: the lead is exclusive to one installer per area, the homeowner enquires through the installer's own brand, and the tracking pixels and audiences stay in the installer's ad accounts.
| Lead source | Who else gets the lead | Whose brand the homeowner sees | Who keeps the audience data | How the homeowner arrives |
|---|---|---|---|---|
| Shared lead marketplace | Usually several installers | The marketplace | The marketplace | Fills in a comparison form |
| Exclusive pay-per-lead service | Only you, for that lead | The lead seller | The lead seller | Fills in the seller's form |
| Door knocking or telemarketing | Only you | Yours | Yours, but very little of it | Unsolicited, often guarded |
| Running your own ads in-house | Only you | Yours | Yours | Depends on your landing page and your time |
| Skycast | Only you, one installer per service area | Yours, on your domain | Yours, in your own ad accounts | Has already priced a system on your calculator |
Running your own ads gives you the same ownership as Skycast. What Skycast adds is the calculator, the campaign build and the monthly management, so you get the ownership without hiring a marketing team.
How does the Skycast solar lead generator work?
Skycast works in three steps: an ad sends a homeowner to your branded calculator, the homeowner designs and prices their own system, and the enquiry lands in your inbox or CRM with their address and system preferences attached.
- The homeowner enters their address. A Google or Meta ad takes them to the calculator on your domain. They see their own roof, not a stock photo.
- They design their system. A panel layout on their roof, entry, mid and premium pricing tiers, a battery-size slider and modelled savings. No salesperson, no pressure.
- The lead lands with you. Name, contact details, address and the system they chose go straight to your inbox or CRM. Those who leave without enquiring join a retargeting audience in your own ad account.
Because the homeowner has already seen a price range, the first conversation starts from their numbers rather than from zero. You can try a live Skycast calculator the way a homeowner would.
What results has Skycast produced?
On its first install, the founder's own solar installation business, Skycast produced more than 900 address submissions and more than 440 qualified email leads in six weeks of live campaigns.
These figures come from one install, in one service area, over six weeks. They are actual results from that period, not a forecast or a guarantee. Your results will depend on your market, offer, creative and ad budget.
What does an installer get with Skycast?
Skycast installers get a white-labelled quote calculator on their own domain, two Meta campaigns and one Google campaign built and managed for them, conversion pixels in their own ad accounts, and every lead delivered as it lands.
- Your calculator. Your logo, colours and domain. Maker Street Studios builds, hosts and maintains it.
- Managed campaigns. Creative refreshed monthly. Your own job photos and van shots are welcome.
- An exclusive area. One installer per service area. If your area is taken, it stays taken until that installer leaves.
- A demand map. See which suburbs are entering addresses, so door knockers and local ads go where interest already is.
- A guarantee. No leads in a week and we work for free until they start flowing.
Questions installers ask about solar lead generators
How much does a solar sales lead generator cost?
Costs vary by model. Marketplaces and pay-per-lead services charge per lead. Skycast charges a licence priced by service area and volume, and the installer pays ad spend directly to Google and Meta. Maker Street Studios recommends $3,000 to $5,000 a month in ad spend to start. You get a firm licence figure for your area on the demo call.
Are Skycast leads shared with other installers?
No. Skycast licenses one installer per service area, and every enquiry goes only to that installer. Nobody else is quoting the same homeowner off the same lead.
Do I own the leads and the data?
Yes. Leads are yours the moment they land. The tracking pixels sit in your own Google and Meta ad accounts, so the retargeting audiences they build belong to you and keep working if you ever leave Skycast.
How long does it take to start getting leads?
Setup takes days, not months. You supply a logo, brand colours and a DNS record. Maker Street Studios rebrands the calculator, installs tracking and launches campaigns once tracking is verified.
Does Skycast work for battery-only installers?
Yes. The calculator models battery size with a slider and shows modelled savings, so it suits installers selling batteries to homes that already have solar as well as full solar and battery systems.
Who is behind Skycast?
Skycast is a product of Maker Street Studios (MKRST), a Brisbane branding agency. It was built for, and is still run on, the founder's own solar installation business before being licensed to other installers.
Is your service area still open?
Skycast licenses one installer per area. Tell us where you work and we will confirm within one business day.